Choosing The Perfect Colors For Your Custom Banner
Choose custom banner colors can be an important design consideration if the goal is to create a highly readable and visible sign. Most signs are posted in traffic
rich areas, and the average amount of time a potential customer has to read the sign is about 3 seconds. One mistake that many companies make is to create a sign that is beautiful up close, but that is too complex or difficult to read from a distance.
Keep the colors high contrast and use clear easy -to-read fonts. Also, don’t make your banner too wordy – keep the content short and powerful.
Foreground/Background Colors
When choosing your custom banner or magnetic background, don’t use anything that will make it difficult to focus on your main message. A color wheel will show you the importance of contrast, hue and value when choosing a foreground/background color combination. Opposite colors on the wheel complement each other. For example red and green would be complementary colors. They have a good contrast, but their values are similar, so it is not the best combination.
Colors that are next to each other on the wheel, such as blue and green, make poor color combinations on your custom banner since their contrast is similar in both hue and value. It is hard to see the contrast. Alternating colors, such as blue and yellow, produce the best combinations since they have good contrast in both hue and value. Black contrasts well with any light color and white works well with colors having a dark value. For example, yellow and black are different in the contrast of both hue and value.
Highest visibility color combinations to use on your custom sign according to the Outdoor Advertising Assoc. of America (OAAA) is as follows:
- BLACK on YELLOW
- BLACK on WHITE
- YELLOW on BLACK
- WHITE on BLUE
- GREEN on WHITE
- BLUE on YELLOW
- WHITE on GREEN
- WHITE on BROWN
- BROWN on YELLOW
- BROWN on WHITE
- YELLOW on BROWN
- RED on WHITE
- YELLOW on RED
- RED on YELLOW
- WHITE on RED
It’s important to create a banner that will effectively share your message. At Graphic Impact, we are the manufacturer of banners and we offer in-house manufacture of vinyl banners, fabric banners, indoor banners and outdoor banners. We can design your next banner or street banner.